Let’s get past the “print is dead” misconception. The future of print is embracing the exciting new waves of communication and media innovation more than you might expect. Yes, the use of print has declined over the last two decades, but that ended a few years ago. The industry is now positioned to expand, especially with the oversaturation and privacy issues digital platforms experience today.
WHICH RECENT PRINT INNOVATION IMPRINT HAS THE BEST OPPORTUNITY FOR GROWTH?
IThere was no consensus here, and that’s an exciting thing. There are a large number of printing products and industry innovations that are poised for growth, such as inkjet, large format, packaging, and online integrations.
In terms of speed and price, inkjet will continue to propel the print industry forward. Inkjet printers are many times faster than traditional printers and can now be sheet-fed or roll-fed. “We think that’s somewhat revolutionary,” notes Cooper. Hill agrees, “There are too many print innovations to mention, but if I must choose, I would say watch out for inkjet.” Goldscher says, “Digital. And to subset that, it’s the inkjet technology.” This evolving technology is paired with new inks as well.” Goldscher explains, “They’re even making conductive ink and putting nano particles in the ink. I think that's probably one of the biggest innovations that's coming down the line.”
WIDE FORMAT IS BIG. REALLY BIG.
Again, with bigger and better technology comes the ability to make bigger printed materials. Cooper notes, “Wide format is the new way people are marketing, especially on the retail end. The use of windows, walls, floors, and the ability to change that messaging rapidly and relatively inexpensively, is driving it.” Goldscher concurs, “Large format is growing big. They're now printing digital wallpaper and décor, even doing ceramic tiles with digital printing. It’s broadening out into other things and other areas. I think that’s the biggest thing.”
PACKAGING ALSO RECEIVED SOME VOTES.
Several experts point towards Amazon as driving the innovation behind, and the desire for, well-designed printed packaging and labels. Cooper says that customizable, higher-end packaging with printed tape, labels, and boxes is being used to target millennials. He calls it the “Amazon effect.” Sauers agrees, “[The printers are] going to be hitting your target audience and becoming very customized, almost like Amazon in approach – where you can on-demand make things so easy for your customers that they wouldn’t dare go anywhere else.” This is an enormous opportunity, as online sales continue to climb.
NE DORMEZ PAS SUR LES BOÎTES D'ABONNEMENT.
Avec l'état actuel du monde, nous assistons à une évolution de la demande pour certains types de travaux d'impression. Parce que tout le monde est en ligne et commande des produits en ligne, l'emballage est devenu de plus en plus important pour les entreprises qui souhaitent distinguer leur expérience client des autres sur le marché inondé. En particulier, les sociétés de boîtes d'abonnement se sont particulièrement bien comportées tout au long de la pandémie, car elles offrent aux consommateurs une expérience d'achat à domicile. Qu'est-ce que cela signifie pour les acheteurs d'imprimés? Cela signifie qu'il pousse votre stratégie de marketing d'impression à de nouvelles limites en devenant plus créative dans vos offres d'impression. Il est maintenant temps de vraiment sortir des sentiers battus de ce que peuvent être vos capacités.